Pinterest, Instagram, Twitter and Co. nowadays belong to the marketing mix. But, this is about building the brand, not direct sales.
Do the following to increase your visibility.
- Optimize your posts with keywords and hashtags
- Use plugins to play your content out of the shop into the social networks
- Find influencers or micro-influencers that increase your shop’s visibility.
- Post regularly
- Maintain a blog with content on your assortment
If you have little time, place the greatest emphasis on the platforms where your target audience is most represented.