Author: shess

For a long time, online retailers could send a request for rating the bought goods safely. That's history now. In its judgement of 10.07.2018, ref. VI ZR 225/17, the Federal Court of Justice (BGH) stated that a customer satisfaction survey is advertising. According to § 7 UWG, this advertising may only be sent with the consent of the customer.

Article § 7 of the Act against Unfair Competition (UWG) regulates when advertising constitutes unreasonable harassment. Advertising is only permitted if the customer has given his prior consent. However, in order to do justice to the age of digitisation, the law makes exceptions to advertising via e-mail.

Harassment via e-mail is therefore not to be expected if

• the seller has received the customer's data by means of order (existing customer),
• the distributor uses the customer data for direct marketing of similar products (in the sense of "corresponds to the same typical purpose or need of the customer" or "accessories"),
• no objection has been raised by the customer and
• the customer is expressly informed when the address is collected and each time it is used that he can object to its use at any time.

Further information is available at Händlerbund.

Have you always presumed reviews were important? You are absolutely right! 53 per cent of buyers read always or nearly always ratings before buying a product.

Less than one in ten reads no reviews at all.

MORE SALES THANKS TO PRODUCT RATINGS BY RATEIT.COOL
Product reviews are one of the most important decision-making aids during the purchasing process. This has already been proven by countless studies, including a survey by Bitkom, in which two out of three respondents stated that they would obtain opinions before buying. At the same time, four out of ten respondents said that products without customer ratings can even lead to a loss of trust.

Together strong
Für Online-Shops gestaltet es sich jedoch nicht immer leicht, Produktbewertungen zu generieren. Genau hier kommt rateit.cool ins Spiel, denn dank dem Produktbewertungs-Dienst teilen sich Online-Händler ihre Kundenbewertungen. Getreu dem Motto:„Gemeinsam sind wir stark!“
An example: If ten shops collect two product ratings for the same product, all of them can display 20 product ratings. This offers online retailers concrete advantages: For example, customers no longer visit larger shops to read reviews, but stay and buy directly from you. This increases the conversion rate and at the same time the chance that other buyers will leave a product review behind.

Online retailers can integrate the star rating in top sellers, product recommendations, product lists and on the product detail page. The contact to the customer remains in the sovereignty of the shop.

The rateit.cool team has developed a WooCommerce app. Thus WooCommerce shops worldwide can use rateit.cool for product reviews with simple integration into their shop. Millions of shop operators worldwide can now collect and use product reviews together and display more customer reviews for their assortment products.

Our plugin for Magento is released. As of today, in addition to the 40,000 Shopware customers, all 240,000 Magento customers can benefit from the advantages of the rateit.cool service.

We have developed a Magento app that allows Magento shops worldwide to participate in the worldwide rateit.cool community for product reviews with simple integration into their shop. Almost 300,000 shop operators worldwide can now exchange product reviews with each other and display more customer reviews for their range of products.

Who's writing about us?
http://www.ecin.de/anbieter/meldung/19887-rateit-cool-gibt-es-nun-auch-fuer-magento.html

Meet us and our experts at booth A10 or take part in our round table "Product reviews for your online shop: How to support your customers in the buying process" from 2:30 p.m. to 3:15 p.m. At our roundtable, we give tips on how to get more product reviews for your shop, present our product rateit.cool and answer individual questions.

rateit.cool is a technology partner of Shopware. As of today, all Shopware customers can benefit from rateit.cool service. With the new cooperation, Shopware offers shop owners a simple yet comprehensive solution to collect product reviews together and display more product reviews overall.

Under the slogan "Emotional shopping on any Device", Shopware has launched the current core product Shopware 5 and, with "Storytelling", offers an inspiring and emotionally creative shopping world in full responsive design. Furthermore, the shop software is characterized by a high degree of user-friendliness, the use of state-of-the-art technologies, sophisticated marketing functions and incomparable design. Shopware has a large community of 32,000 customers and 900 partners throughout Europe.

Cool Services has developed plugin rateit.cool for Shopware 4 and 5 and enables Shopware customers to easily integrate it into their shop. After a short registration and shop verification, rateit.cool customers immediately benefit from the community ratings. As of July 2016, rateit.cool has more than 50,000 reviews on over 12,000 products. Shop visitors see the product feedback and get more security in their purchase decision. No other source of information about the product is necessary, the shop visitor remains in the shop. Ratings already collected by the online retailer can be uploaded to rateit.cool via an interface and are therefore not lost.

We are happy about the possible growth of our rating community.