Online Store A and Online Store B both sell the same football from the same manufacturer with the GTIN “4055012005679”. Store A has two reviews and Store B has one review for the football. Customer C wants to buy a football and visits both stores online to research. But, Customer C does not find enough reviews for the product on either website and rather purchases the football from a different store which has plenty of reviews.
There are five more online stores that sell the same football that Stores A and B sell. All stores have some reviews. By integrating rateit.cool on all seven stores’ websites, including on the websites of Stores A and B, all the stores share and exchange reviews. This helps them get enough user feedback for the football on their websites. So, a new visitor to Store A will find enough reviews on its website and will make the purchase.