Tags for important value assignment criteria

Has a product more than 30 reviews, most potential buyers will be pleased to find it easier to read reviews that are of interest to them. Therefore, tags on “quality”, “performance”, “design” etc. are well received, which on the one hand are filter options and on the other hand offer a closer look at the product. This is a big advantage at first sight. The tags can also increase the amount of time a buyer spends reading, as he reads more than originally intended and still postpones his purchase decision. The shop owner should test if his customers use the tags and if they have a positive effect on the conversion.

product reviews in 360° trading


On May 17th we will show you how you can use in channels like a webshop, local stores, via app or voice. Visit us at booth 72 on the eCommerce day in the RheinEnergieStadion Cologne and test the service live.

Tips all around product reviews (part 2)


Customers interested in allocation of stars

distribution of stars, Verteilung der Sterne

Present the average star rating of a product and written product reviews as well as how the stars were awarded. The average value alone provides good orientation at first glance. The expressiveness is however increased again, if one knows how many individual reviews were collected and how these were distributed. Especially in the distribution you can see whether the reviews are largely homogeneous or whether there are very conflicting opinions. In the latter case, the potential buyer will read through more individual evaluations in order to decide for himself which of the described pros and cons are important for him.

Product reviews are more important than the brand


The Trend Radar Study 2019 by Simon-Kucher & Partners shows that product reviews have become an integral part of online trading. More than that, they are becoming the standard. For 7 out of 10 consumers, product reviews are important or very important. This makes them the third most important criterium for purchasing decisions after product characteristics and price, and thus even more important than the brand. 

One of the most important statements is that particular satisfaction with the product motivates consumers more to evaluate than dissatisfaction. Thus, only 2 out of 3 buyers rate the product badly, while 3 out of 4 buyers give a good rating.

An easy way to evaluate motivates consumers. Obstacles such as an additional login or detailed questions, on the other hand, tend to deter.

It is also exciting that buyers feel better informed and think they are getting higher quality products. Every fifth buyer states that they buy even more due to good product ratings.

find out more

Tips all around product reviews (part1)


Product reviews also belong on the category page

Usually product reviews are displayed on the product detail pages of online shops. Here you have a high information content. For the customer it is about a concrete product, about which he wants to inform himself as comprehensively as possible. Category pages, however, already contain some individual products for which the average rating of the product should already be presented here. Thus the potential customer can make himself fast a first picture of it, how other customers estimate the respective product.
On the category side or in product lists product reviews have other tasks than on the product detail side. On the product detail page they influence the purchase decision. On the category page, they primarily influence which products customers look at more closely in detail.

In Germany: email for review only with the prior consent of the customer


For a long time, online merchants could send a review email for bought products with a clear conscience. That’s history now. In its judgement of 10.07.2018, ref. VI ZR 225/17, the Federal Court of Justice (BGH) stated that a customer satisfaction survey is advertising. This advertising according to § 7 UWG may only be sent with the consent of the customer.

Article § 7 of the Act against Unfair Competition (UWG) regulates when advertising constitutes unreasonable harassment. Thus, advertising is only permitted if the customer has given his prior consent. In order to do justice to the age of digitalization, however, the law makes exceptions to advertising via e-mail.

Harassment via e-mail is therefore not to be expected if

  • the seller has received the customer’s data by means of an order (existing customer),
  • themerchant uses the customer data for direct marketing of similar products (in the sense of “corresponds to the same typical purpose or need of the customer” or “accessories”),
  • no objection has been raised by the customer and the customer is expressly informed when the address is collected and each time it is used that he can object to its use at any time.

Further information is available from Händlerbund.

Facts & Figures about Product Reviews


Have you always presumed that product reviews are important? You are absolutely right! 53 percent of online shoppers read customer reviews before buying a product.

53% read almost always product reviews
More than the half of all Online shoppers read almost always product reviews before purchasing

Customers get more information with


Cool Services presents the latest features of the product evaluation service on May 25 at the RheinEnergieSTADION Cologne. Interested online retailers have the opportunity to test the service live.

With the use of shops get product reviews from a wide community of participating shops. This allows their customers to find out what other customers are writing about the products in the purchasing phase and to feel good about the products. They stay in the shop and do not have to inform themselves otherwise about the product. is the only review service where all stores collect product reviews in a community. The products receive many reviews across the store, far more than most stores can ever get alone. All shops show all ratings for the product.
Customers will find many customer opinions that will help you make a purchase decision. The number of sales increases.

The service is multichannel capable. It can be used in online shops as well as in mobile apps or in stationary stores.
Currently plugins for WooCommerce, Magento and shopware are available.

Together we are strong! – More product reviews – More sales


Product ratings and feedbacks are among the most important decision aids during the buying process. This has been proven by countless studies, including a survey by Bitkom, in which two out of three respondents claimed to seek opinions before buying. At the same time, four out of ten said that products without customer reviews even lead to a loss of confidence.

For online shops, it’s not always easy to generate product ratings. This is exactly where comes in, because thanks to the product rating service, online retailers share their customer reviews. True to the motto: “Together we are strong!”
An example: If 10 shops collect 2 product reviews for the same product, they can all show 20 product reviews. This offers tangible advantages for online retailers: For example, customers no longer look for larger stores to read reviews, but rather stay and buy directly with them. This in turn increases the conversion rate and at the same time the chance that other buyers leave a product rating.

Online retailers can integrate the star rating in the Topseller, product recommendations, product lists, and product detail page. The contact with the customer remains in the sovereignty of the shop.

Storytelling: as a Comic!


Our comic explains very clearly how our product review service works. At the same time we always get enthusiastic feedbacks. Many Thanks!

Thomas is an online customer. He is looking for a tablet. In the first online shop he finds tablets, but no product reviews. He is unsure if the tablet is good. So he leaves the shop and comes into an online shop with product reviews. There he finds the tablet with more than 400 reviews with an overall rating of 4.7 stars. He reads some reviews, is excited and buys.

How does do that?
At all participating shops worldwide collect together, thus  when 10 stores are collecting 2 product reviews for the same product, all together can show 20 product reviews.


What is Storytelling?
Storytelling is used to convey information through a story. The story should help that the information is better understood and remembered. has a plugin for WooCommerce.

24.02.2018 now also available for WooCommerce!
We have developed a WooCommerce App which enables WooCommerce shops to take part in the worldwide community for product reviews by integrating an easy tool in their shop. WooCommerce webshop operators may now exchange product reviews with many others and thus show more client feedback concerning their product range.

WooCommerce is a popular platform for shops
All over the world, more than 2 Million traders rely on the WooCommerce eCommerce Software. WooCommerce is entirely open source, which means you can modify and customize anything and everything. Because you have complete control, you can add unlimited products and users, and take unlimited orders.

Get started today!


15.02.2018 now also available for Magento!
We have developed a Magento App which enables Magento shops to take part in the worldwide community for product reviews by integrating an easy tool in their shop. Magento webshop operators may now exchange product reviews with many others and thus show more client feedback concerning their product range.

Magento is a popular platform for shops
All over the world, more than 240.000 traders rely on the Magento eCommerce Software. Magento offers shop operators new possibilities of attracting more clients, selling more products and making more money. Magento supports traders in their expansion inter alia through a high scalability, a large selection of functions and good control mechanisms.

Magento clients may immediately use thousands of product reviews
After a short installation, registry and shop verification the clients immediately benefit from the reviews from the community. As of October 2015, had more than 500.000 reviews concerning more than 25.000 products. Visitors see the product feedbacks and get more security in their purchasing decision. There is no need to look for another source of information, the visitor stays in the shop.
The reviews already gathered by the online trader can be uploaded via interface in and are thus not lost.

Many reviews without duplicate content problem
Basically all shops benefit from the fact that everybody may show the ratings concerning their products which have been collected by other shops. I.e. every time a client looks at an article detail page, these ratings will be called upon. From a technical point of view this means that the ratings from are integrated “on the fly” by the browser through AJAX calls. It is not possible for Google to index these ratings.
To support the SEO strategy of the shop the feedbacks are integrated in a way that Google or other search engines only find the feedbacks generated by the shop.

How reliable are ratings published anonymously?
Product reviews may only be submitted if the product has really been bought, which means that all ratings are at the same time verified purchases. The plugin deliberately refrains from asking the client any name. What is the use for a potential customer, when “Peter Pan” or “joker136” submitted a rating?
Then again many clients do not wish to see their name in connection with their ratings appear on one or more shop pages. The app is also meeting this customer demand.

Visit us on eCommerce fair “net & work” in Dortmund on 17.2.2018


Meet us and our experts at booth A10 or take part in our Round Table “Product Reviews for Your Online Shop: How to Support Your Customers in their Purchasing Process” from 2:30 pm to 3:15 pm.
At our roundtable, we give tips on how to get more product reviews for your shop, introduce our product,, and respond to individual questions.

Are wrong product reviews punishable?


Product ratings play a very important role in the decision-making process for buyers. That is why companies strive to present their products as positively as possible.

But what happens if manufacturers or dealers let customers or text agencies write positive reviews?
As long as the customer can not recognize that the product review has been manipulated by the company (so-called fake review) or the reviewer has received a discount, it is an offense against competition laws. Furthermore, the publication of the review should be considered as misleading advertising.

The situation is similar with negative ratings forced by competitors.
If a competitor lets intentionally write bad and unobjective product reviews, this is a competitive push. There must not be false statements that could potentially harm the competitor’s business.

Basically you can say:
1) Factual criticism is allowed
as long as it is an real opinion and not solely aimed at minimizing, defaming and damaging the product.

2) abusive criticism is prohibited
because the limit of permissible is exceeded, when it is no longer the argument in the matter, but the defamation and a reduction in the foreground.

3) false or untrue product reviews are always inadmissible
Lies are not an expression of opinion and therefore illegal. They can always be removed. In contrast, there is an assertion of fact when mentioning facts that can be verified. If the information in the review does not agree with reality, it can be remedied.

What is tracking for?


In online trading many sessions by many visitors are recorded, thus depending on the interests different tracks can be formed. Online shops use these customer paths to find out where obstacles or barriers are and to improve the usability.

7 valuable tips for more product reviews in your shop


1. Make it easy for your customers to submit reviews for your products. The more your customers talk about your products, the better your sales. This increases your visibility and the confidence of new customers in your products.

2. Ask your customers for reviews after a successful sale via email. Place a link to your online shop there. Many customers like it to use this opportunity.

3. Ask for product reviews on social networks like Facebook, Twitter, etc.

4. Respond to reviews and comments. Communicate with your customers online. Especially on criticism you should react quickly. Your comments can also be read by other customers, so they can give more information about the product. Your customers will recognize your commitment.

5. Include a postcard with a request and a brief guide for reviews to the sended products.

6. Place a QR code on products of your own labels that leads to the product review form.

7. Collect product reviews together with other shops worldwide with You have get more product reviews for your assortment faster. If you have any questions, we are happy to help.

The search function is an important part of the online shop


An online shop without search is unthinkable. Many customers use the search function directly instead of browsing. That is why it is important to pay special attention to the search function.

The following aspects are essential for the user-friendliness of the search:

  • Recognizability
    The magnifying glass symbol is set internationally as a sign for searches.
  • Size of the search field
    At least three long words should fit.
  • Placement
    The search field is usually expected to be top and in center position or on the right.

The following features assist the customer in finding and should be integrated:

  • Auto-Suggestions
  • Auto complete
  • Synonyms, also in colloquial terms
  • typing tolerance
  • various filter options

Special attention should also be placed on the content being searched:

  • title
  • category
  • description

In particular, if the description is searchable, the customer receives more hits that do not necessarily match the wanted.

Success in the niche


More than 40,000 upper shirts models and a unique customer service lead to success.

At the beginning of the 2000s, the german shop ‘Hemden Meister’ started in e-commerce with only a few online orders. In 2005, sales increased after the name change in ‘Hemden Meister’ like upper shirt champignon.

Today, ‘Hemden Meister’ is the first point of contact for men’s shirts and ensures that customers get the right upper shirt quickly and easily.

Read more (in German)

What does Session mean?


In online trading, a session refers to a standing connection between a web browser and an online shop. Upon entering the shop, each visitor receives a so-called session ID, under which all page views of the session are recorded. This way you can see, for example, which route the visitor took from entry to purchase.

Direkte Warenbeschaffung aus China


In the article “Guidelines for international procurement of goods: China Sourcing” by Mark Steier, traders will find a good guideline on what they have to pay attention to when importing goods from China and how to get started. Advantages and disadvantages of the trade and brand strategy are explained. In addition, legal aspects are highlighted and tips given, e.g. for quality control. Read the full article on t3n (in German).

What does pageview mean?


A pageview is a request to load a single web page via web browser.

Paketzustellung aus Sicht der Käufer


PwC hat in einer neuen Studie analysiert wie sich die Logistik zukunftsfähig verändern könnte oder aus Sicht der Kunden sollte. 

Ein wesentlicher Punkt ist die Zufriedenheit der Kunden mit der Paketbelieferung. 
Ca. 90% der Kunden finden die Sendungsverfolgung wichtig, 72% wünschen sich die Belieferung im Wunschzeitraum und 61% schauen auf die Umweltfreundlichkeit beim Transport. Dabei wird die persönliche, eher unflexible Lieferung nach Hause weit vor Packstationen, Drohnen oder Kofferraumbelieferung bevorzugt. 

Weitere Informationen finden Sie bei pwc.

How should a listing on Amazon look like?


BigCommerce shows in the article “How to Successfully Market Products on Amazon & Think like a Buyer” how listing should look like. For example, a title should have a maximum of 150 characters; 60 characters are optimal for the parent title. The main image should show the entire product in frontal view. It should also fill at least 85 percent of the image area.

Read more.

Der Onlinehandel boomt weiter


Ein Plus von 11,1 Prozent im Vergleich zum Vorjahres-Halbjahr bestätigt das enorme Wachstum des Onlinehandels. 

Die Umsätze waren wie folgt verteilt:

Bekleidung & Schuhe2,9%
Täglicher Bedarf24,9%

 Alle Zahlen finden Sie beim bevh.

Social Media Tips for more Traffic to your Online Shop


Pinterest, Instagram, Twitter and Co. nowadays belong to the marketing mix. But, this is about building the brand, not direct sales.

Do the following to increase your visibility.

  • Optimize your posts with keywords and hashtags
  • Use plugins to play your content out of the shop into the social networks
  • Find influencers or micro-influencers that increase your shop’s visibility.
  • Post regularly
  • Maintain a blog with content on your assortment

If you have little time, place the greatest emphasis on the platforms where your target audience is most represented.



The theme of the Internet of Things is on everyone’s lips, especially in the IT-related sectors. But what will change in our lives, how it could evolve in our consumer behavior and thus commercially can be expected?

Daniel Becker and the editioral staff of explain the Internet of Things and some application examples. (in German).

More flexible with Headless CMS?


A content management system ought to provide content and data to many different devices and channels. Jonathan Schneider shows how headless CMS works. (in German)

Partnership Shopware AG


50 Unbeatable Ecommerce Marketing Tips for 2016


Maybe you’ve just setup a nice little shop to sell your new running shoe designs, or maybe your dropshipping business is building a solid customer base, and you need to bring on a few employees to manage all of the orders. Maybe you just finished your stint on Shark Tank, or Oprah talked about your product being one of her “favorite things.”

Regardless of your situation, everyone gets to that point where ecommerce marketing becomes a huge factor.
Get tips to push your business.

Overcoming security issues in e-Commerce


All e-commerce websites face the challenge of trying to prevent security issues from arising whilst also having procedures in place to deal with issues when they do arise. Cyber crime is constantly evolving and as the technology get more sophisticated, so too do the criminals.

Read More

How to get your onlineshop secure?


A secure online shop is fundamental to gain the trust of potential customers and also to keep. No one wants to hand over his bank details of a company that can protect them not even from prying third parties. The article informs about current attack scenarios and defense mechanisms. Read more (in German)

Author: Kim Rixecker


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