What is tracking for?


In online trading many sessions by many visitors are recorded, thus depending on the interests different tracks can be formed. Online shops use these customer paths to find out where obstacles or barriers are and to improve the usability.

Storytelling: rateit.cool als Comic!


In diesem Comic haben wir unseren Produktbewertungs-Service erklärt.

Thomas ist ein Onlinekunde. Er sucht ein Tablet. Im ersten Onlineshop findet er Tablets, aber keine Produktbewertungen. Er ist unsicher, ob das Tablet gut ist. Also verlässt er den Shop und kommt in einen Onlineshop mit rateit.cool Produktbewertungen. Dort findet er das Tablet mit mehr als 400 Bewertungen mit einer Gesamtbewertung von 4,7 Sternen. Er liest einige Bewertungen, ist begeistert und kauft.

Wie macht rateit.cool das?
Bei rateit.cool sammeln weltweit alle teilnehmenden Shops zusammen, d.h. wenn 10 Shops zum gleichen Produkt jeweils 2 Produktbewertungen sammeln, können alle gemeinsam 20 Bewertungen zum Produkt anzeigen.

Storytelling: rateit.cool

Was ist Storytelling?
Storytelling, auf Deutsch Geschichte erzählen, wird genutzt, um Informationen durch die Geschichte zu vermitteln. Die Geschichte soll dabei helfen, dass die Informationen besser verstanden und ins Gedächtnis behalten werden.

7 valuable tips for more product reviews in your shop


1. Make it easy for your customers to submit reviews for your products. The more your customers talk about your products, the better your sales. This increases your visibility and the confidence of new customers in your products.

2. Ask your customers for reviews after a successful sale via email. Place a link to your online shop there. Many customers like it to use this opportunity.

3. Ask for product reviews on social networks like Facebook, Twitter, etc.

4. Respond to reviews and comments. Communicate with your customers online. Especially on criticism you should react quickly. Your comments can also be read by other customers, so they can give more information about the product. Your customers will recognize your commitment.

5. Include a postcard with a request and a brief guide for reviews to the sended products.

6. Place a QR code on products of your own labels that leads to the product review form.

7. Collect product reviews together with other shops worldwide with rateit.cool. You have get more product reviews for your assortment faster. If you have any questions, we are happy to help.

The search function is an important part of the online shop


An online shop without search is unthinkable. Many customers use the search function directly instead of browsing. That is why it is important to pay special attention to the search function.

The following aspects are essential for the user-friendliness of the search:

  • Recognizability
    The magnifying glass symbol is set internationally as a sign for searches.
  • Size of the search field
    At least three long words should fit.
  • Placement
    The search field is usually expected to be top and in center position or on the right.

The following features assist the customer in finding and should be integrated:

  • Auto-Suggestions
  • Auto complete
  • Synonyms, also in colloquial terms
  • typing tolerance
  • various filter options

Special attention should also be placed on the content being searched:

  • title
  • category
  • description

In particular, if the description is searchable, the customer receives more hits that do not necessarily match the wanted.

Success in the niche


More than 40,000 upper shirts models and a unique customer service lead to success.

At the beginning of the 2000s, the german shop ‘Hemden Meister’ started in e-commerce with only a few online orders. In 2005, sales increased after the name change in ‘Hemden Meister’ like upper shirt champignon.

Today, ‘Hemden Meister’ is the first point of contact for men’s shirts and ensures that customers get the right upper shirt quickly and easily.

Read more (in German)

What does Session mean?


In online trading, a session refers to a standing connection between a web browser and an online shop. Upon entering the shop, each visitor receives a so-called session ID, under which all page views of the session are recorded. This way you can see, for example, which route the visitor took from entry to purchase.

Direkte Warenbeschaffung aus China


In the article “Guidelines for international procurement of goods: China Sourcing” by Mark Steier, traders will find a good guideline on what they have to pay attention to when importing goods from China and how to get started. Advantages and disadvantages of the trade and brand strategy are explained. In addition, legal aspects are highlighted and tips given, e.g. for quality control. Read the full article on t3n (in German).

What does pageview mean?


A pageview is a request to load a single web page via web browser.

Paketzustellung aus Sicht der Käufer


PwC hat in einer neuen Studie analysiert wie sich die Logistik zukunftsfähig verändern könnte oder aus Sicht der Kunden sollte. 

Ein wesentlicher Punkt ist die Zufriedenheit der Kunden mit der Paketbelieferung. 
Ca. 90% der Kunden finden die Sendungsverfolgung wichtig, 72% wünschen sich die Belieferung im Wunschzeitraum und 61% schauen auf die Umweltfreundlichkeit beim Transport. Dabei wird die persönliche, eher unflexible Lieferung nach Hause weit vor Packstationen, Drohnen oder Kofferraumbelieferung bevorzugt. 

Weitere Informationen finden Sie bei pwc.

How should a listing on Amazon look like?


BigCommerce shows in the article “How to Successfully Market Products on Amazon & Think like a Buyer” how listing should look like. For example, a title should have a maximum of 150 characters; 60 characters are optimal for the parent title. The main image should show the entire product in frontal view. It should also fill at least 85 percent of the image area.

Read more.

Der Onlinehandel boomt weiter


Ein Plus von 11,1 Prozent im Vergleich zum Vorjahres-Halbjahr bestätigt das enorme Wachstum des Onlinehandels. 

Die Umsätze waren wie folgt verteilt:

Cluster Anstieg
Freizeit 11,6%
Einrichtung 33,9%
Bekleidung & Schuhe 2,9%
Täglicher Bedarf 24,9%
Unterhaltung 29,7%

 Alle Zahlen finden Sie beim bevh.

Social Media Tips for more Traffic to your Online Shop


Pinterest, Instagram, Twitter and Co. nowadays belong to the marketing mix. But, this is about building the brand, not direct sales.

Do the following to increase your visibility.

  • Optimize your posts with keywords and hashtags
  • Use plugins to play your content out of the shop into the social networks
  • Find influencers or micro-influencers that increase your shop’s visibility.
  • Post regularly
  • Maintain a blog with content on your assortment

If you have little time, place the greatest emphasis on the platforms where your target audience is most represented.

rateit.cool now also has a plugin for WooCommerce.


Rateit.cool now also available for WooCommerce!
We have developed a WooCommerce App which enables WooCommerce shops to take part in the worldwide rateit.cool community for product reviews by integrating an easy tool in their shop. WooCommerce webshop operators may now exchange product reviews with many others and thus show more client feedback concerning their product range.

WooCommerce is a popular platform for shops
All over the world, more than 2 Million traders rely on the WooCommerce eCommerce Software. WooCommerce is entirely open source, which means you can modify and customize anything and everything. Because you have complete control, you can add unlimited products and users, and take unlimited orders.

Get started today!



The theme of the Internet of Things is on everyone’s lips, especially in the IT-related sectors. But what will change in our lives, how it could evolve in our consumer behavior and thus commercially can be expected?

Daniel Becker and the editioral staff of contentmanager.de explain the Internet of Things and some application examples.
contentmanager.de (in German).



Rateit.cool now also available for Magento!
We have developed a Magento App which enables Magento shops to take part in the worldwide rateit.cool community for product reviews by integrating an easy tool in their shop. Magento webshop operators may now exchange product reviews with many others and thus show more client feedback concerning their product range.

Magento is a popular platform for shops
All over the world, more than 240.000 traders rely on the Magento eCommerce Software. Magento offers shop operators new possibilities of attracting more clients, selling more products and making more money. Magento supports traders in their expansion inter alia through a high scalability, a large selection of functions and good control mechanisms.

Magento clients may immediately use thousands of product reviews
After a short installation, registry and shop verification the rateit.cool clients immediately benefit from the reviews from the community. As of October 2015, rateit.cool had more than 500.000 reviews concerning more than 25.000 products. Visitors see the product feedbacks and get more security in their purchasing decision. There is no need to look for another source of information, the visitor stays in the shop.
The reviews already gathered by the online trader can be uploaded via interface in rateit.cool and are thus not lost.

Many reviews without duplicate content problem
Basically all shops benefit from the fact that everybody may show the ratings concerning their products which have been collected by other shops. I.e. every time a client looks at an article detail page, these ratings will be called upon. From a technical point of view this means that the ratings from rateit.cool are integrated “on the fly” by the browser through AJAX calls. It is not possible for Google to index these ratings.
To support the SEO strategy of the shop the rateit.cool feedbacks are integrated in a way that Google or other search engines only find the feedbacks generated by the shop.

How reliable are ratings published anonymously?
Product reviews may only be submitted if the product has really been bought, which means that all ratings are at the same time verified purchases. The rateit.cool plugin deliberately refrains from asking the client any name. What is the use for a potential customer, when “Peter Pan” or “joker136” submitted a rating?
Then again many clients do not wish to see their name in connection with their ratings appear on one or more shop pages. The rateit.cool app is also meeting this customer demand.

More flexible with Headless CMS?


A content management system ought to provide content and data to many different devices and channels. Jonathan Schneider shows how headless CMS works. (in German)

Partnership Shopware AG


50 Unbeatable Ecommerce Marketing Tips for 2016


Maybe you’ve just setup a nice little shop to sell your new running shoe designs, or maybe your dropshipping business is building a solid customer base, and you need to bring on a few employees to manage all of the orders. Maybe you just finished your stint on Shark Tank, or Oprah talked about your product being one of her “favorite things.”

Regardless of your situation, everyone gets to that point where ecommerce marketing becomes a huge factor.
Get tips to push your business.

Overcoming security issues in e-Commerce


All e-commerce websites face the challenge of trying to prevent security issues from arising whilst also having procedures in place to deal with issues when they do arise. Cyber crime is constantly evolving and as the technology get more sophisticated, so too do the criminals.

Read More

How to get your onlineshop secure?


A secure online shop is fundamental to gain the trust of potential customers and also to keep. No one wants to hand over his bank details of a company that can protect them not even from prying third parties. The article informs about current attack scenarios and defense mechanisms. Read more (in German)

Author: Kim Rixecker


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