Month: July 2019

Kunden informieren sich besser mit rateit.cool

Cool Services presents the latest features of the product review service rateit.cool at the dmexco, hall 7 booth C024 in Cologne. If you are interested, you can test the service live.

By using rateit.cool, web-shops receive product reviews from a broad community of participating shops. This way, their customers can find out what other customers are saying about the products during the purchase decision process and get a good feeling about the products. They stay in the shop and don't have to inform themselves about the product anywhere else.

rateit.cool is the only review service where all shops collect product ratings and reviews together in a community. The products receive many ratings across shops, far more than most shops can ever get on their own. All shops show all ratings for the product. The shops benefit from many rated products and look bigger overall. This leads to more immediate purchase decisions based on a lot of additional, customer-generated information. The bounce rate is reduced and the turnover is increased.

The rateit.cool service can be used in 360° trading. It can be used in online shops as well as in mobile apps or stationary retail.
Plugins for shopware, Oxid, WooCommerce, Magento and prestashop are currently available.

Termin vereinbaren

Tips all around product reviews (part3)

Tags for important product features

If a product has more than 30 reviews, most potential buyers will be pleased to find reviews easier that are of interest to them. Therefore, tags on "quality", "performance", "design" etc. are well received, which on the one hand are filter options and on the other hand, offer a closer look at the product. This is a big advantage at first sight. The tags can also increase the amount of time a buyer spends reading, as he reads more than originally intended and still postpones his purchase decision. The shop owner should test if his customers use the tags and if they have a positive effect on the conversion.

Advertising with ratings from sweepstakes is inadmissible (right)

In its decision of 16 May 2019 (Case 6 U 14/19), the Oberlandesgericht Frankfurt am Main held that advertising with ratings generated by a company through the organisation of a sweepstake was inadmissible. Justification: A customer who makes a recommendation must be free and independent in his or her judgment of the recommendation. Even if there is no payment in the actual sense for ratings generated in the context of a sweepstake, the ratings given are nevertheless not to be regarded as objective because the reviewers were ultimately rewarded by the opportunity to participate in the sweepstakes. The average consumer, however, assumes that only satisfied customers give a positive and at the same time independent rating. In addition, the number of positive reviews allows a conclusion to be drawn as to how well known a company is in the market. Both expectations are disappointed however, if the evaluations straight such a connection are missing, straight because these were given only, in order to receive from the evaluated enterprise a suitable reward.

Thus, if positive ratings are generated by a sweepstake and are subsequently advertised with these ratings, this advertising constitutes an impermissible business activity which can be cautioned by competitors or the competition headquarters under competition law.

more in German by Sebastian Laoutoumai on t3n

 

Tips all around product reviews (part2)

Customers are interested in the division of stars

Present the average star rating of a product and written product reviews as well as how the stars were awarded. The average value alone provides good orientation at first glance. The meaningfulness increases again if one knows how many individual ratings were collected and how they were distributed. Especially in the distribution, you can see whether the reviews are largely homogeneous or whether there are very conflicting opinions. In the latter case, the potential buyer reads through more individual written ratings in order to decide for himself which of the described pros and cons are important for him.