Tips all around product reviews (part2)

Customers are interested in the division of stars

Present the average star rating of a product and written product reviews as well as how the stars were awarded. The average value alone provides good orientation at first glance. The meaningfulness increases again if one knows how many individual ratings were collected and how they were distributed. Especially in the distribution, you can see whether the reviews are largely homogeneous or whether there are very conflicting opinions. In the latter case, the potential buyer reads through more individual written ratings in order to decide for himself which of the described pros and cons are important for him.

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