Product reviews are more important than the brand

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The Trend Radar Studie 2019 by Simon-Kucher & Partners shows that product reviews are now an integral part of online trading. What's more, they are becoming the standard. For 7 out of 10 consumers, product reviews are important or very important. This makes them the third most important criterium for purchasing decisions after product characteristics and price, and thus even more important than the brand. 

One of the most important statements is that particular satisfaction with the product motivates the rating much more than dissatisfaction. Thus, only 2 out of 3 buyers rate the product badly, while 3 out of 4 buyers give a good rating.

An easy way to rate motivates consumers. Obstacles such as an additional login or detailed questions, on the other hand, tend to deter.

Spannend ist auch, dass Käufer sich besser informiert fühlen und der Meinung sind, hochwertigere Produkte zu erhalten. Jeder fünfte Käufer gibt an, aufgrund von guten Produktbewertungen sogar mehr zu kaufen.

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The search function is an important part of the shop

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An online shop without a search is unthinkable. Many customers use the search function directly instead of just browsing. Therefore it is important to pay special attention to the search function. 

The following aspects are essential for the user-friendliness of the search:

  • Recognizable 
    The magnifying glass symbol is set internationally as a search symbol.
  • Size of the search field 
    At least three long words should fit into it.
  • Placement 
    It is expected that the search field is usually placed at the top and central or to the right.

The following functions support the customer in finding and should be integrated: 

  • auto-suggestions
  • auto-complete
  • synonym linking, also with colloquial terms
  • typo tolerance
  • various filter options

You should also pay special attention to the content that is retrieved. 

  • title 
  • category
  • description

In particular, if the description is searchable, the customer receives more hits that do not necessarily match the search.

An example: 
In the product description of your bathrobe, you will find among others: "The bags are so big, a smartphone fits in." If this description is also searchable, a customer who is looking for a smartphone also receives the bathrobe in his search results.
In this example, either a different product description, the restriction of search terms to categories or the non-searchability of the description remedies the problem.

Visit us at the net & work at Frankfurt Airport

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Meet us and our experts and learn more about how product reviews help your customers in the purchasing process. We show you e.g. product reviews in the online shop, on the price tag or in the app. We will also give you tips on how to get more product reviews for your shop and will be happy to answer your individual questions.

Email for rating only with the prior consent of the customer

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For a long time, online retailers could send a request for rating the bought goods safely. That's history now. In its judgement of 10.07.2018, ref. VI ZR 225/17, the Federal Court of Justice (BGH) stated that a customer satisfaction survey is advertising. According to § 7 UWG, this advertising may only be sent with the consent of the customer.

Article § 7 of the Act against Unfair Competition (UWG) regulates when advertising constitutes unreasonable harassment. Advertising is only permitted if the customer has given his prior consent. However, in order to do justice to the age of digitisation, the law makes exceptions to advertising via e-mail.

Harassment via e-mail is therefore not to be expected if

  • the seller has received the customer's data by means of order (existing customer),
  • the distributor uses the customer data for direct marketing of similar products (in the sense of "corresponds to the same typical purpose or need of the customer" or "accessories"),
  • no objection has been raised by the customer and
  • the customer is expressly informed when the address is collected and each time it is used that he can object to its use at any time.

Further information is available at Händlerbund.

Product Review Facts

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Have you always presumed reviews were important? You are absolutely right! 53 per cent of buyers read always or nearly always ratings before buying a product.

mehr als die Hälfte liest fast immer vor dem Kauf Produktbewertungen.

Less than one in ten reads no reviews at all.

Together strong! - more product reviews - more sales

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MORE SALES THANKS TO PRODUCT RATINGS BY RATEIT.COOL
Product reviews are one of the most important decision-making aids during the purchasing process. This has already been proven by countless studies, including a survey by Bitkom, in which two out of three respondents stated that they would obtain opinions before buying. At the same time, four out of ten respondents said that products without customer ratings can even lead to a loss of trust.

Together strong
Für Online-Shops gestaltet es sich jedoch nicht immer leicht, Produktbewertungen zu generieren. Genau hier kommt rateit.cool ins Spiel, denn dank dem Produktbewertungs-Dienst teilen sich Online-Händler ihre Kundenbewertungen. Getreu dem Motto:„Gemeinsam sind wir stark!“
An example: If ten shops collect two product ratings for the same product, all of them can display 20 product ratings. This offers online retailers concrete advantages: For example, customers no longer visit larger shops to read reviews, but stay and buy directly from you. This increases the conversion rate and at the same time the chance that other buyers will leave a product review behind.

Online retailers can integrate the star rating in top sellers, product recommendations, product lists and on the product detail page. The contact to the customer remains in the sovereignty of the shop.

rateit.cool provides a plugin for WooCommerce.

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The rateit.cool team has developed a WooCommerce app. Thus WooCommerce shops worldwide can use rateit.cool for product reviews with simple integration into their shop. Millions of shop operators worldwide can now collect and use product reviews together and display more customer reviews for their assortment products.

MAGENTO Plugin for rateit.cool

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Our plugin for Magento is released. As of today, in addition to the 40,000 Shopware customers, all 240,000 Magento customers can benefit from the advantages of the rateit.cool service.

We have developed a Magento app that allows Magento shops worldwide to participate in the worldwide rateit.cool community for product reviews with simple integration into their shop. Almost 300,000 shop operators worldwide can now exchange product reviews with each other and display more customer reviews for their range of products.

Who's writing about us?
http://www.ecin.de/anbieter/meldung/19887-rateit-cool-gibt-es-nun-auch-fuer-magento.html

Visit us at the net & work in Dortmund on 17.2.2018

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Meet us and our experts at booth A10 or take part in our round table "Product reviews for your online shop: How to support your customers in the buying process" from 2:30 p.m. to 3:15 p.m. At our roundtable, we give tips on how to get more product reviews for your shop, present our product rateit.cool and answer individual questions.

Technology partnership with Shopware AG

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rateit.cool is a technology partner of Shopware. As of today, all Shopware customers can benefit from rateit.cool service. With the new cooperation, Shopware offers shop owners a simple yet comprehensive solution to collect product reviews together and display more product reviews overall.

Under the slogan "Emotional shopping on any Device", Shopware has launched the current core product Shopware 5 and, with "Storytelling", offers an inspiring and emotionally creative shopping world in full responsive design. Furthermore, the shop software is characterized by a high degree of user-friendliness, the use of state-of-the-art technologies, sophisticated marketing functions and incomparable design. Shopware has a large community of 32,000 customers and 900 partners throughout Europe.

Cool Services has developed plugin rateit.cool for Shopware 4 and 5 and enables Shopware customers to easily integrate it into their shop. After a short registration and shop verification, rateit.cool customers immediately benefit from the community ratings. As of July 2016, rateit.cool has more than 50,000 reviews on over 12,000 products. Shop visitors see the product feedback and get more security in their purchase decision. No other source of information about the product is necessary, the shop visitor remains in the shop. Ratings already collected by the online retailer can be uploaded to rateit.cool via an interface and are therefore not lost.

We are happy about the possible growth of our rating community.